The Ai-Ais/Richtersveld Transfrontier Park (ARTP) is a unique desert landscape that spans the borders of South Africa and Namibia.
The ARTP Tourism Improvement project aimed to enhance visitor experience through the installation of directional and informational signage across the park. By improving navigation and providing detailed information about the park’s unique biodiversity, the project supported both tourism and conservation efforts. The project was implemented by South African National Parks (SANParks) and focused on increasing the accessibility and safety of the park for visitors while promoting environmental awareness. One of the key accomplishments of the project was the procurement and installation of over 1,600 signs throughout the park. These included directional signs to help visitors navigate the rugged terrain and informational signs that provided educational content about the Richtersveld Desert Botanical Garden and the park’s unique flora. The signage played an important role in reducing the environmental impact of tourism by ensuring visitors stay on designated paths, which helps protect fragile ecosystems from damage.

The project also created employment opportunities for the local community, including the appointment of a Tourism Assistant and 
the involvement of a local Small, Medium, and Micro Enterprise (SMME) to assist with the installation of the signage. This engagement not only supported local livelihoods but also fostered a sense of ownership and participation in the park’s conservation efforts. The inclusion of local businesses helped ensure that the benefits of the project were felt within the community. Despite some initial delays in procurement due to supply chain management (SCM) challenges, the project successfully completed all its deliverables. The signage has significantly improved visitor safety, navigation, and education within the park. Visitors now have better access to information about the park’s biodiversity and cultural heritage, enhancing their overall experience. The ARTP Tourism Improvement project has left a lasting legacy by improving the infrastructure necessary to support sustainable tourism in the park. The signage will continue to guide and educate visitors long after the project’s conclusion, contributing to the long-term sustainability of the park and its ecosystems. SANParks plans to integrate the signage maintenance into its regular operations, ensuring the ongoing benefits of the project for both visitors and the environment.

Project Output:

• Twelve people employed under a cash for work programme for 8 months (7 men and 5 women)
• Completed 98 km of fence maintenance
• Completed 65km of road maintenance